“Plastic Love” was originally included in her 1984 comeback album, Variety, and peaked at No. In an article by Japan Times, Takeuchi and her husband Tatsuro Yamashita are described as “the Beyoncé and Jay-Z of J-pop,” producing hit after hit for other J-pop stars, as well as racking up sales of more than 16 million copies of Takeuchi’s albums since the ‘70s. Though not commonly known to most of the Western audience that grew to love her in the late 2010s, Mariya Takeuchi is a Japanese pop legend. The hype around “Plastic Love” transcended from an ironic meme into a genuine fanbase for the song, Takeuchi, and other music like it. It has also inspired hundreds of pieces of fan art of the cover and a fan-made English translation version, and had an official music video produced and released in May 2019 - 35 years after the song first came out. Since then, the song has been remixed countless times, mashed-up with tracks by Daft Punk, Eminem, Tool, Paramore, and even the “ Cory in the House” theme song. For a short time, the original video was taken down due to copyright issues with the thumbnail photo but was reuploaded to another channel, where it earned an additional 13 million views before the original was reuploaded. As of October 2019, the video has over 27 million views and counting. No one quite understands why the YouTube recommendation algorithm decided to promote this specific video to millions of Western users, but it quickly started racking up views. The first video to start the chain reaction was an eight-minute long remix reuploaded from a previous channel by Plastic Lover on July 5, 2017. Something about “Plastic Love,” originally released in 1984 by Japanese singer Mariya Takeuchi, captured the attention of millions of people from across the world decades later. Once the lyrics begin a minute later, it doesn’t even matter if you can understand Japanese or not - the song is timelessly good. Out of curiosity, or just in an attempt to finally get it out of your recommendations, you may have clicked on the video and found yourself quickly captivated by an intro of nearly perfectly-produced strings and piano that bursts into an infectiously catchy, funky bass rhythm. If you have visited YouTube in the past three years, you might have scrolled aimlessly through your “Suggested” videos and found a video titled “Mariya Takeuchi 竹内 まりや Plastic Love” with the above image as its thumbnail and millions of views.
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